supporting lgbtq+ founded brands: aday

This week’s add to cart is also our Pride section! We are here to introduce you to Aday, a brand trying to make clothes that are as versatile as possible. The co-founders of Aday were both investment banking analysts before starting this brand - sound like anybody else you know trying to enter the fashion world? (Hint: it’s me, hi!)

We love supporting LGBTQ+ founders! In fact, Aday is owned and operated by a small team, with ~90% female and ~40% BIPOC members, as well as LGBTQ+ and disabled representation. Not only are they inclusive, but they’re sustainable. Every item on Aday’s site is sustainably made with innovative super fabrics for durability, longevity, and easy care.

Oh, and I forgot to mention: the clothes are cute! Our fave is this top; perfect for work with a subtle hint of fun. Check it out here!